Values-based Indicator of Motivation (VbIM)

Please contact Team Focus to discuss how you might access or use it or call 01628 637338.

Please contact Team Focus to discuss how you might access or use it or call 01628 637338.

Test Details and Sample Reports

VbIM is used for personal development but also in team building. It is also starting to become a useful recruitment tool as it addresses the motivational ‘match’ between individuals and organisations.

The Values-based Indicator of Motivation (VbIM) is based on a fresh model of values assessed in a new way.

It maps traditional values like reward, influence and altruism and matches these with more contemporary concerns relating to relationships, as well as more abstract concepts. It provides both breadth and depth and gives insight into the balance between individual and group/societal values, and those which are sources of individual satisfaction or meaning. In this way the questionnaire is centred on four areas and comprises 24 scales:

  • What I want for myself: reward, fame, well-being, excitement, change, conceptual;
  • What I want to become: personal growth, career progression, influence, legacy, wisdom, transcendence;
  • What I want from others: social contact, integrity, connection, openness, collaboration, inclusion;
  • What I want from society: altruism, tradition, culture, harmony, libertarian, accountability.

VbIM uses the latest technology to provide more sophisticated assessment by combining both normative and ipsative approaches within the same questionnaire. This lets people look at the relative strength of their own values, and the priority they give to each, as well as providing a means of benchmarking against the pattern of values that prevail in the general population.

Use to :

Assess values and motives.

Use for :

Development, coaching, building trust-based teams

Suitable for :

Duration :

Self-timed, typically 25-30 minutes.

Number of items :


Reliability :

0.58-0.89, depending on scale

Norms :

UK general population.

Costs :

£23.00+VAT (online administration, administrator & feedback reports).

Training required

Delivery online

Paper delivery

User Guide

Example Candidate Reports

Sample Admin Report