Values-based Indicator of Motivation (VbIM)

Reveal the values that define a person

VbIM is used for personal development but also in team building. It is also starting to become a useful recruitment tool as it addresses the motivational ‘match’ between individuals and organisations.

The Values-based Indicator of Motivation (VbIM) is based on a fresh model of values assessed in a new way.

It maps traditional values like reward, influence and altruism and matches these with more contemporary concerns relating to relationships, as well as more abstract concepts. It provides both breadth and depth and gives insight into the balance between individual and group/societal values, and those which are sources of individual satisfaction or meaning. In this way the questionnaire is centred on four areas and comprises 24 scales:

  • What I want for myself: reward, fame, well-being, excitement, change, conceptual;
  • What I want to become: personal growth, career progression, influence, legacy, wisdom, transcendence;
  • What I want from others: social contact, integrity, connection, openness, collaboration, inclusion;
  • What I want from society: altruism, tradition, culture, harmony, libertarian, accountability.

VbIM uses the latest technology to provide more sophisticated assessment by combining both normative and ipsative approaches within the same questionnaire. This lets people look at the relative strength of their own values, and the priority they give to each, as well as providing a means of benchmarking against the pattern of values that prevail in the general population.

Training required: Tools for Coaches workshop

(See Course Calendar for further information)

Suitable for: Consultants, facilitators, career and guidance professionals, psychologists in training, coaches and mentors, or anyone with a need to describe, assess and gain insight into emotional intelligence or motivation.

Use to: Assess values and motives.

Use for:  Development, coaching, building trust-based teams.

Use with:  Adults aged 16 and above, graduates & managers.

Duration:  Self-timed, typically 25-30 minutes.

Delivery:  Online.

Number of items:  200.

Reliability:  0.58-0.89, depending on scale.

Norms:  UK general population.

Typical cost:  £23.00+VAT (online administration, administrator & feedback reports).

Sample Reports: Challenge Report  Administrator’s Report Also avilable on request Challenge Summary, Explorer, Explorer Summary and as a paired version.

Values-based Indicator of Motivation (VbIM) Users Guide

No training? We can administer these tests through our bureau service

For more information contact us at or call us on 01628 637338.